I am a designer, and I want to leverage internet for my business, or, I provide service of customizing cars, or I am marriage planner or or or..but
I don’t know how exactly internet can be leveraged in a systematic. Umm, I have a facebook account and I have made a facebook page, and its being liked by 500 + plus friends in my list. But is it really working ? I don’t know.
What are we missing here ?
The part that we are missing here is a complete understanding of digital media. For a majority of us who have a core skill as a designer, or car customizer or a marriage planner, don’t have an exact idea of the lengths and the breadths of the digital world. A half filled information of internet media, makes them feel demotivated, after driving tiring, no gain only pain digital campaigns.
What are the after that ?
Internet is not for my business. I can make more business but traditional marketing methodologies and media use.
Where the gap ?
The gap is the understanding of the basic structure of any Enterprise or a business model
Core areas + non core areas
No wonder there are companies, “corporates”, who have competencies for social media a part of their enterprise, but we forget that majority of people coming online to leverage the power of inter-connecting are startups or small and medium size enterprise for whom, focusing on core services/ products is the key to providing high quality and deliverance.
What to do now ?
I need someone who says “ I am a digital marketing consultant for 7 years or we are company running digital campaigns for companies for last 10 years, hire us ! “
What is the catch ?
The right digital marketing unit for my business. Please read my next post to explore further